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Urban Artist Paints Optical Illusions on Boring Buildings to Revive Dreary Neighborhoods—And They’re AmazingJan Heinsbroek’s hands shook the first time he stood on a scaffold and painted a nine-story-high cabinet of curiosities built for giants. With cans of colored paint, he nervously worked his artistic magic to brighten the side of an austere concrete apartment complex with an illusionistic shelf. It holds a floor-to-ceiling-size teddy bear and a marble bust as tall as a bus.

“I used to be scared of heights,” Heinsbroek, 42, told The Epoch Times, speaking of the enormous painting project, now displayed in his hometown of Utrecht, Netherlands. “But after a few days I got used [to it].”

Once a rebellious teenager who spray-painted murals in places he probably should not have, Heinsbroek is now a professional mural artist adding splashes of color where it’s needed most. Where he once expressed “hip-hop” themes in the shadows, his work now showcases optical illusions and his artistic humor—including his trademark googly-eyes that hilariously bring unassuming objects to life—for a different purpose. He wants to bring people together through his urban art. He wants people to smile.
(Left) Jan Heinsbroek stands on a scaffold hanging from a 15-story Soviet-era apartment building in Tbilisi, Georgia; (Right) A giant mural painted by Heinsbroek in his hometown of Utrecht, Netherlands. Courtesy of Jan Heinsbroek
Heinsbroek’s giant cabinet of curiosities painted on the side of an apartment building in Utrecht, Netherlands. Locals were invited to place interesting items they owned in a showcase to be included in the mural. Courtesy of Jan Heinsbroek

“A lot of times I feel like I cannot change this crazy world, but if I can get some people to smile, then they will smile and probably this will make other people smile, and then I changed a little bit,” he said.

Many times, whether it’s a super-sized trinket shelf or jumbo shark in a faux aquarium, Heinsbroek’s murals are urban beautification projects initiated by communities or city councils. He’s been invited to neighborhoods near his home and abroad—from depressing Soviet high-rises in Georgia to revitalized townships in Michigan. Entering a building, he gathers with its inhabitants to dig up stories and build personal bridges.

“What’s your favorite book?” he asks them, seeking to populate a gargantuan bookshelf with locally-beloved titles in Solnechnodolsk, Russia. The answers provided often open conversations among tenants and strengthen ties.

“Then they see [their favorite book is also] the favorite from the guy that lives next door, then you finally see that you’ve got something in common,” Heinsbroek said. “Everybody comes together.”

Heinsbroek’s mural of an enormous bookshelf in Solnechnodolsk, Russia. Courtesy of Jan Heinsbroek
Locals let Heinsbroek know what their favorite books were for the mural in Solnechnodolsk, Russia.Courtesy of Jan Heinsbroek
Heinsbroek painted his reflection on a giant teapot on the side of a building in Utrecht, Netherlands. Courtesy of Jan Heinsbroek

Most recently, Heinsbroek completed a cheekily contrived, three-story-tall teapot breaking out of the 2-D wall space and into the viewer’s 3-D environment. He had joined community members for cookies and coffee and, inspired by the cozy meetup, decided on the equally cozy brewing container.

The teapot piece contains a hidden message from the artist in its reflective percaline surface. Not only does the artist appear in the gargantuan curve of the spout, staring back at the viewer from where they would be standing on the sidewalk, but so does the cityscape all around him.

“I think it’s a good reminder to just sometimes look in the mirror,” he said. “Everybody needs to do more self-reflection.”

There is so much division in society today, Heinsbroek says, that everyone can stand to check themselves first before blaming others. Politics, power, money, the media—everywhere, negative influences are tearing apart the fabric of society instead of bringing people together to make a better planet.

“These days, it looks like if you don’t agree with someone, you cannot agree to just be friends,” he said. “You have to choose a side. There’s no sides.” But most people will agree if something he paints is visually funny or interesting.
Googly eyes painted by Heinsbroek populate the sides of infrastructure, imbuing comical personality. (Courtesy of Jan Heinsbroek)Googly eyes painted by Heinsbroek populate the sides of infrastructure, imbuing comical personality. Courtesy of Jan Heinsbroek
More of Heinsbroek brought to life through his artistic humor and vision. Courtesy of Jan Heinsbroek
A pair of googly eyes exchange gazes. Courtesy of Jan Heinsbroek

Being clever with perspective is one way Heinsbroek encourages people to see the world in from new angles—literally and figuratively. He starts by hitting the street and seeing the building or wall from the viewer’s perspective. The illusion will usually only work from one viewpoint.

“The important thing is to look at the building and the surroundings, and then ask myself, what does this place need or what is possible?“ he said. ”Does it already look like something that isn’t there yet?”
He subtracts from the walls of buildings to create faux openings and architecture and then adds oversized creations limited only by his own imagination. It could be anything from a rocket ship, to a bird the size of car, to a seven-story giraffe. Sometimes his interplay between spaces and juxtaposed objects is downright striking.
Heinsbroek’s titanic bookshelf mural in Laak, Netherlands. Courtesy of Jan Heinsbroek
Locals of Gorinchem, Netherlands, shared their stories with the artist for this mural of a giant sewing machine—a depiction of the oldest one in the country. Courtesy of Jan Heinsbroek
A shark mural blends interestingly with a tennis court in Schalkwijk, Netherlands. Courtesy of Jan Heinsbroek
(Left) Textile machinery painted on a factory wall in Enschede, Netherlands; (Right) An oversized blue tit adorns an electrical utility structure in Dinteloord, Netherlands. Courtesy of Jan Heinsbroek
A 3-D submerged planet painting on shipping containers in Mexico City. Courtesy of Jan Heinsbroek

An ordinary tennis court for kids in the Dutch village of Schalkwijk looks a lot more dangerous now that Heinsbroek has placed the viewer face to face with ferocious shark with only a layer of cracked plexiglass standing between them. A misfired tennis ball plugging the fracture also smashes the barrier between the world of depth and the world of flatness.

The interplay of spaces can also tie the past with present. Visiting an antique textile factory in Enschede and a famous tailor shop in Gorinchem led Heinsbroek to depict an outlandish machine aesthetic. Spindles, cranks, and the oldest sewing machine in Holland tower overhead while puncturing through spaces and different eras.

Originally a teenager inspired by graffiti painters, Heinsbroek says his artistic journey matured like a tree sprouting from a seed. It started with his parents giving him a wall to paint on in the backyard to keep him out of mischief. This then bloomed as admirers began hiring him to brighten up their homes, branching out his business.

Finally, three decades later, he stands high on a scaffold, adding some visual flavor to drab, gray neighborhoods. The fruits of his tree, though—the soul of his work—are the stories of the people who live there.

“It makes people proud because it is their own story,” he said.

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